Understanding Unfamiliar or Uncertain Environments

PMESII-PT - Understanding Unfamiliar or Uncertain Environments

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PMESII-PT can help you to assess business opportunities around the world.

Carl's head is spinning. It's been a heck of a morning. His manager Kathryn traveled back last night from the Capacity Africa telecoms event in Lagos, and called him into her office the moment he arrived at work.

"It was a great show. I met so many people and got some great sales leads," she enthused. "Oh yes, and we're gonna open a new office in Abuja."

Carl leads the sales team of a medium-sized telecoms firm based out of Dallas, Texas. The business has grown quickly, with a focus on African expansion, and has recently opened sales offices in Nairobi and Johannesburg.

But it's fair to say that Kathryn's announcement has put him on the back foot. She has asked him to present a feasibility study to the senior management team the day after tomorrow.

Carl could use a modeling tool called PMESII-PT* to help him to focus his research and thinking. In this article, we'll explain what PMESII-PT is and how you can use it in your workplace. We'll then compare it with other analytical tools.


PMESII-PT stands for Political, Military, Economic, Social, Information, Infrastructure, Physical environment, and Time.


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